ICSC Las Vegas: Adapting to Evolving Consumer Behaviors and Economic Shifts
ICSC Las Vegas 2025 brought together over 25,000 retail real estate professionals for three action-packed days of learning, networking, dealmaking and celebrating. A key theme throughout the event was the resilience and evolution of the retail sector, with keynote speaker Kendra Scott emphasizing the importance of creating spaces that foster community and connection.
Another major theme was the evolution of retail formats and investment strategies. Retailers are blending digital convenience with in-person engagement, using tools like self-order kiosks and immersive store layouts to enhance the customer journey. On the investment front, grocery-anchored centers remain hot commodities, while luxury retailers are increasingly purchasing their own urban real estate, signaling confidence in long-term brand presence and the enduring appeal of high-quality, mixed-use environments.
The Coldwell Banker Commercial® brand was positioned right in the middle of the excitement, with a booth for hosting meetings with current and potential clients and to build new relationships with attendees.
We kicked off the event as a sponsor of the Let’s Get Social Happy Hour. Over 500 CRE professionals from across the industry, that are connected on social media platforms, registered for this event. Monday, we hosted our Client Appreciation event, featuring hors d’oeuvres and drinks to enjoy while networking.
The CBC booth significantly enhanced broker productivity by offering a centralized, professional space for dealmaking and networking. CBC professionals held meetings with QSR franchise companies, retail investors, land owners and developers. The booth was in such high demand that tables were often full, and at peak times, there was even a waiting list—underscoring its value as a hub for meaningful business connections and opportunities.
Art Pfefferman, Coldwell Banker Commercial Quality Properties in Porter Ranch, CA, stated: “I Met with clients, colleagues, and friends - old and new, every day from early until closing in and outside of our booth and theirs, sometimes even in the hallway as we tripped over each other (figuratively). This year proved to meet and exceed my expectations.”
Despite macroeconomic headwinds like tariffs and interest rate volatility, leasing activity remains strong, particularly in open-air centers. Overall, the mood at ICSC Las Vegas was one of cautious optimism, with industry leaders focused on strategic growth and innovation in a rapidly evolving landscape.
This content was created with the help of AI.
